Learn what makes a great landing page by looking at five examples from e-commerce, SaaS, app, and local service sites.
What is a landing page?
Landing pages are effective, aren’t they?
When we click on an ad, the landing page tells us what we need to do next. Moreover, it should make you double-take and exclaim, “I must have this!”
It can also be unsuccessful and go viral for the wrong reasons. (I’m looking at you Rainbow Capital.)
Good landing page design lies at the intersection of art, marketing, and psychology. Also, if you’re reading this article, you’re likely looking for guidance and ideas to enhance your own search landing pages.
That is precisely what we will do.
We’ll talk about what makes a good landing page and give you five examples to look at.
5 Examples Of Search Landing Pages
A great search landing page will make visitors feel like they’ve found the right business (or product).
The best way to understand what makes a great landing page is to look at real-world examples.
Here are five fantastic landing page examples.
1. ASOS
As one of the most valuable clothing brands in the world, ASOS competes with brands like Nike, Adidas, and Zara.
This means that those marketing techniques that online retailers can use must be based on something really unique.
Let’s look at what they are doing well.
I searched for “wedding guest plus size dresses” and saw an ASOS ad that led me to a page with plus-size dresses for Americans.
I am an SEO expert and working in SEO field more than 10+ years.
